Organiser : The Loomba Foundation
After completing about 4000 km Chris Parsons reached Ludhiana. The cycling started from Kanyakumari on 3rd February 2020 and reached Ludhiana on 13th March, 2020 after passing through various important cities of India like Bangalore, Hyderabad, Nagpur, Varanasi, Lucknow, Kanpur, Delhi and Ambala. Against the target of US $450,000 over 70 % has already been raised by ‘Cycling for Widows 2020’, an initiative by The Loomba Foundation. The project is supported by Tata Consultancy Services Limited (TCS), Tech Mahindra Foundation, UPL Limited, OYO rooms, Healthifyme, Godrej, and Gutenberg Communications.
The Loomba Foundation organised a press conference for Chris Parsons so that general public could know about the initiative of Chris Parsons to help poor widows in India. The Loomba Foundation also invited widow beneficiaries from Ludhiana to welcome Chris. These widows were supported by the Loomba Foundation through its empowerment project in Punjab. On this occasion widows showcased garments and other products made by them. The Loomba Foundation aims to empower over 5000 beneficiaries in Jammu and Kashmir with this project, who will be provided vocational training in tourism, hospitality, health, tailoring and food processing.